“The Empathic Civilization is emerging. A younger generation is fast extending its empathic embrace beyond religious affiliations and national identification to include the whole of humanity and the vast project of life that envelops the Earth.”

Jeremy Rifkin

That made hard working, intelligent entrepreneurs and content creators to become so good at marketing that it became a problem.

Indeed, even if a product is very good, even if it has super great value, that the deal is a ”no brainer” etc. If it’s not what you really need, or if it’s much more of what you really need and you end up not using much of it, if using any of it at all, then it’s a waste.

Even if there is a sale made, it doesn’t mean there is wealth created. Money is not wealth as Seneque said 5,000 years ago. It’s still true today. Money is not wealth, it has no value, neither has gold or silver by the way. The value is in the needs that are answered.

May be what is most required from us is to be really clear about what specifically we need at any given point in our lives and businesses development and to know what would help us, where to get it, getting it, using it and then moving to the next step.

Maybe courses and content should be available ”à la carte” instead of offered in a big high value-high price package.

Membership site might be a good compromise in that regard.

Let’s make the demonstration of the world we say/pretend we want and that we can create now. We do.

Why don’t we?

Because we’re full of shit.

We make excuses.

We mind our own business, so we say, but the world is our business. The world is our creation.

Making money is stupid.

The purpose of the economy is not to make $. It is to answer needs. It is useless and evil to answer superficial/artificial needs (so-called) when so much basic/survival needs of so many aren’t met at all.

We won’t make it with small steps, one person at a time.

We will make it all TOGETHER.

That’s our first step and priority. To be able to do things TOGETHER.

We aren’t able to do it and haven’t ever been. We must aknowledge that we’re just a bunch of primates on that matter and that we must get busy to upgrade our ability for effective and practicle UNITY.

Stay tune for THE PLAN to be revealed. Put your email in the box for updates.